Trailr
A mobile-first travel app design with a bold visual identity crafted to inspire outdoor exploration.
Services
Product Design
Motion Design
Industry
Travel
Year
2025
Trailr is a mobile-first travel app that helps adventure seekers discover hiking trails, camping spots, and outdoor experiences around the world. The app’s goal is to make exploration simple, intuitive, and inspiring for users of all experience levels. We partnered with Trailr to design a vibrant, easy-to-navigate digital experience. The app interface is clean, visually engaging, and optimized for mobile, reflecting the excitement and freedom of outdoor adventure.
The Challenge
Trailr wanted to differentiate itself in a crowded travel app market. Their existing platform was clunky and lacked a cohesive identity, making it difficult to engage users and encourage exploration.
Our Approach
We developed a full brand identity and product design for Trailr, including color palettes inspired by nature, intuitive navigation, and interactive features. Motion design was used to make the app feel dynamic and immersive, while usability remained a top priority.
The Result
The redesigned Trailr app provides a seamless and engaging experience for outdoor enthusiasts. Users can discover trails, track progress, and plan adventures easily, all while enjoying a visually consistent and inspiring interface.
